Friday, July 13, 2012

8 Points to Consider before Starting Website Design Work

Making anything involves a phase of contemplation through which important aspects are studied or discussed. For the web design field too, the same is true. Both designer and client have to ponder on some crucial points if they wish to evolve a design that will have the anticipated positives. Discussing such points will not only make designer’s job easier but will also save the client from making radical design changes in future which usually cost hefty money. So, let’s go through points to consider before starting website design work; 

Target audience and their needs
Every website in existence is there to cater to a group of audience. Hence, it is crucial to identify the target audience before going ahead with anything because a lot of subsequent steps will be influenced by the same. A number of websites rather than addressing the question head straight to glorify their achievements and what all they can do. A better approach would be to keep the audience at the centre and then thinking what needs to be done to address visitor’s needs. I don’t know about all but this is the path a best website design company would follow.

Objective and goal of the website
There are websites that are made for the sole intention of making money through e-commerce. Then, there are the ones that educate users about different topics and are mainly focused in serving knowledge (while the profits are made through advertisements). In the same way, a website can have different objectives and goals. Hence, a designer needs to be aware what does client intend to achieve with the platform. Without clear knowledge, chances of getting wrong multiply. Client need to do his part in informing designer about the same.

Overall Appeal
The first idea that a visitor subconsciously derives on reaching a platform stays in his mind for a long time and it takes a lot of effort to erase that image. Because of the same reason, companies instruct their hired designers to work hard on overall appeal or image of the website. A services company wishes to have a professional look which is attained by sober themes, content and pictures. In the same way, a creative ad agency will target for something out-of-the-box and intriguing. So, this has to be predefined and discussed by designer and client alike.

Study competitors and related websites
While designer will work on his end, client can walk the extra mile to evolve a platform that checkmates competitors out there. By analyzing websites of competitors or rivals, one can come to know about what they have focused on and how they have approached the website. If there are serious glitches in content, layout, color scheme, structuring or anything that you think might not strike the right chords with visitors, designer could be forewarned about the same. In case your website doesn’t attract serious competition at present, related websites could be analyzed to implement more strategic steps.

Think about Content
Often hailed as one of the most neglected part of a website, content is of great importance. If a web platform scores in everything ranging from appeal, navigation, structuring and layout but falls face first in case of content, then whatever that has been accomplished could go in the trashcan. Content reaffirms the visitor about his choice. Spelling errors, lengthy content, unnecessary description and grammatical mistakes could make visitor doubt the credibility of the website. So, make prior arrangements for the assistance of a pro copywriter.

Upkeep of the website
It is better to not make a website rather than making it and forgetting it. A dormant website which doesn’t receive any updates from the owner’s end leaves a bad image on the visitor as it gives the impression that service provider is no longer active or, even worse, not good enough. Hence, it is vital to have someone who can make timely updates in the content and could even make changes in the website if there is any glitch detected. To keep the budget under check, look for web design packages that promise to take care of maintenance part as well.

Pay attention to prototype and mockup
A Mockup shows how the website will appear after completion. It is a static graphical design with buttons or links that are not clickable. On the other hand, Prototype focuses more on functionality and describes how the website will work. There are clickable buttons, dropdowns and links through which an idea about its overall working could be gained. A client who is unaware of designing aspects could take some time to understand the difference between the two. Thus, it is the responsibility of designer to make him understand their importance as well as difference.

Know your designer’s strengths
Every designer has strengths and weaknesses. While some may be masters of Photoshop, they may lack the same expertise while dealing with HTML and CCS sheets. The reverse could also be true. So, a client before assigning design work needs to make sure that the designer has the set of skills that his website requires. If the project asks for creativity in galloons, then hiring a designer whose previous works only justifies his coding and structural genius would make little sense. Web services companies are aware of the same and thus maintain a talent pool of both types of designers.

Paying attention to the above mentioned points helps designers as well as clients in evolving platforms that accomplish desired goals and objectives. Businesses can make sure that they have reached the best website development company by addressing aforementioned points.