Wednesday, November 28, 2012

Integrated Ecommerce – The Next Big Wave

With digital culture bustling with concepts, strategies, and tech advancements, it is also important to understand that with web becoming so widely popular, relationships are building fast. Web is more of a social dictum than about maximizing business processes. Websites being developed so swiftly are a channel of consumer interaction. Ecommerce being one of the grandest of all online interactions, is a practice to shop online and make transactions through internet, well of course, in the simplest terminology. Looking at it with more clarity, Ecommerce is buying and selling of products or services online. Well, times have changed and everything technologically is more advanced and agile. And here’s we have integrated ecommerce. So what is it?
‘In commonality, it is the integration amid Ecommerce system and back office applications namely ERP and CRM. It is adopted by business across all genres to optimize their revenue opportunities and perk up its efficacy. Ecommerce entails shopping carts and payment gateways to make it easier for the consumers to purchase online’. It is also largely about making an assessment of company’s capabilities towards its customers and the approach to create an access for the customers. The three methodologies that comprise this concept are plan of action, control and maintenance, and strategic approach.

Types of Ecommerce integration are:

  • Backend integration
  • Shipping service rate integration
  • Online payment service integration
  • Web site traffic analysis tools integration
  • Integration with other sales channel integration

Processes of an integrated system that it accommodates:

  • Customer relations. Name, address, order history.
  • Marketing. Ad feeds, email, social media, analytics.
  • Fulfillment. Picking and packing orders, warehouse management.
  • Product management. Vendor data, product details, inventory control.
  • Accounting and finance. Sales, purchases, expenses, payroll, budgeting, reporting.

 Features of Integrated Ecommerce:

  • Possibility of managing multiple webstores from a single account that maintains business rules and enables matrix changes. It also lets you consolidate all Ecommerce business activities like accounting, order management, warehouse management, inventory and fulfilment, returns management, billing, customer support, marketing and sales force automation.
  • Customer oriented pricing options. Offering volume discounts to customers and accepting multiple payment types like credit cards, PayPal and invoicing.
  • Integrated inventory management. The customers can view real inventory while shopping through your site. Webstores will reflect any changes made to the back office.

Benefits of Integrated Ecommerce:

  • Integrated Ecommerce saves you time, money and resources. It is effective and very cost effective to manage transactions and business information of a company.
  • Cuts down complexities and inefficiency, enables seamless business varying from customer orders, manufacturing, shipping and order tracking.
  • Enables integrated inventory management, procurement management, and dynamic demand planning.
  • Large scale companies have integrated Ecommerce owing to the large participation of consumers and demand for products or services.
  • Integrated Ecommerce makes small scale companies competent.
  • Increases revenue potential and reduce operating costs.
  • Enables you to have fast access to consumer history and all information pertaining to all miscellaneous operations as well.
  • Introduce automation for many business processes and back office operations.
Ecommerce integration comes with huge number of benefits and the same usually lures the website owners in going for it. However, any web development firm cannot take care of ecommerce integration as it requires expertise in ecommerce tools and applications. An professional ecommerce solutions provider is one that understands the need of the website and suggests the integration accordingly.

Every business has a different need and thus requires different efforts. Hence, it is better to go for experience than anything else when it comes to choosing a company to handle ecommerce based platforms, states FATbit, a leading name in web development business.